This week we focus on another new startup Jayante.com, an eCommerce business initiative to sell items, that have stories behind their making, made by local artisans, individuals, and SMEs.

ISD continues its efforts to highlight and bring focus to new starts and business initiatives inspired by Atmanirbhar Bharat, the flagship program launched by the Govt. of India.

Here you see Vinod Singh Parihar, founding member @ Jayante.com, explaining how Jaynate was formed and how it will help local for vocal business concept. Currently, customers can purchase handmade luxury soaps in different fragrance, handstitched bed sheets designed by local artisans, Covidcoat, and sarpgandha, an Indian herb used mainly in Ayurveda for making medicines.

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