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Skill India Programs

Certificate in Social media marketing and management

Three Month Course approved By Niesbud ( National Institute for Entrepreneurship and Small Business Development) Niesbud is a premier organisation of the Ministry of Skill Development and Entrepreneurship, Government of India.


Why Social media Marketing Certification?

Social media marketing and management Training Course is aimd at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques for helping to develop skills. All companies, brands, businesses, governments, social causes & leaders extensively use social media to spread their message. So there is heavy requirement of personal trained in social media. But enough talent is not available in the market. Based on this gap we have designed this training program.

Objectives of the training:

Web Journalism and Content Creation Course Under Skill India Training Program
On completion of this course, the student should be able to:

  • Understand social media communication principles and platforms.
  • Drawing more traffic, gaining visibility and awareness of a brand or product.
  • Understanding the effective social media marketing
  • Effectively implementing Social Media strategies and creating awareness and marketing campaigns.
  • Attracting a larger audience and communicating with innovative ideas
  • Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.

Who should attend?

  • Students/Teachers
  • Working Man/ Women
  • Housewives
  • Entrepreneurs
  • Social Media Consultant & Strategist
  • Public relations Officers
  • Blogger
  • Online Journalists
  • Online Community Engagement Manager

Social Media Marketing Curriculum:-

On completion of this course, the student should be able to:

  • Part I:Introduction to Social Media
    • Social Media: Meaning, definition and Features
    • Importance & Role of Social Media
    • Handling of Social Media Platform like Facebook, Twitter, Instagram, Youtube & others
    • Social Selling Vs Social Networking
    • Social media today
  • Part II: Digital branding & marketing
    • Developing Digital Marketing Skills & communications.
    • Digital Marketing Strategy, Planning & Tactics
    • Digital Campaign through different Social media Platforms.
    • Storytelling, Content marketing & Monetization strategy
    • Keyword marketing like SEO (Search Engine Optimization), Google Optimization & ranking algorithm.
    • Zero Moment of truth (ZMOT)- Online decision-making moment
    • Email Marketing
    • Viral Ideas & social Trends
  • Part III:Online Entrepreneurship ideas:
    • Digital Business Ideas
    • Portal business model
    • Google Adwords VS Adsense
    • Affiliate Marketing
    • SEO Content Developer Job
    • Making Money with YouTube & Web Video
    • Know about digital marketplace, where freelancers and developers can do the work.
    • Role of sponsors, exhibitors, speakers, partners, event manager and visitors.

Training Methodology

We will take through and handhold the students, right from registration to job placements. Steps will include the following:

  • Selection of passionate students
  • Selected students will be counseled for the purpose of the course
  • Trainers will design structured day wise and course content and course material for the students
  • Progress of each student will be monitored against the learning outcomes
  • Training will be participatory and will have right mix of theory and practical
  • Language of the training will be a mix of English and Hindi
  • Apart from social media, we will also take some session on communication skills and interview skills
  • Also Online Social Marketing Training course
  • t’s also available online Social Marketing Training course—A comprehensive series of easy-to-follow video tutorials covering everything from creating a social media strategy and optimizing your social profiles to creating and sharing effective social content and effective social media ads.

Lab Infrastructure

  • Lab for the program will have a participatory class room
  • lab for the program will computers for participants to practice
  • Lab will have broadband internet connection for participants to practice

Program Faculty

  • We will engage best of the faculty for taking the students through each and every topic in detail
  • We will also arrange regular guest lectures from social media experts, from different domains to get a practical nuance for the students

Program Duration

  • Program will be of 24 classes including practical and theory
  • 40% will be spent on theory and 60% will be spent on practical.
  • Also Drive meaningful social media classes on Live Facebook, YouTube, Periscope, Google Hangouts & others.
  • Program will be spread over 3 months
  • Program will be run 2 days a week, to give enough time to participants for practice.
  • IT Lab will be available to students for practice, even in non-class days
  • Online/Offline attendance of the students will be strictly monitored.

After Training

  • Students will be tested on their theory and practical skills after the program completion and certificates will be given to the successful participants
  • We will engage Students in Internships during the end of the course, to get them practical industry experience
  • We will handhold students to get placed after the completion of the course
The total course fee is Rs. 6,000/-.

Please pay to register for the course online by clicking on the link below. Enter the above course fee to complete the transaction.  (DOWNLOAD PROSPECTUS)


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